Massage Envy Franchise Blog

Stay up to date with the latest franchise news to come from Massage Envy Australia.

Why health and wellness is the new status symbol of choice

Euromonitor International’s recent report titled ‘Top 10 Global Consumer Trends for 2017’ identified “wellness as a status symbol” as among the biggest consumer trends worldwide. The report highlights the shift in consumer thinking from material goods to services and...

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Benefits of a Membership-Based Model

Running a business is never a sure thing. Ask Borders, Pizza Haven, and Blockbuster. Brick-and-mortar businesses have had a lot of tough years. However for every Borders and Pizza Haven that went out of business, places like gyms and Costco have filled the abandoned...

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Growth of the Australian wellness industry

Australia is getting healthier. According to the Australian Wellness Index, the nation’s overall health saw vast improvements. With smoking and drinking amongst the continent’s population seeing a sharp decrease, Australian wellness has seen an uptick in healthier...

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Why invest in the health and wellness industry?

Designer purses, multiple cars, and gigantic mansions are out. Health and wellness is in. Sure, we all like “nice things,” but as time elapses and demographics shift, what is most important to the next generation of adults isn’t about the quantities in life, but the...

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The Power of Recurring Revenue

You used to have to buy a CD If you wanted to listen to new music by your favourite artist. You’d go to a physical store to do that, or more recently you might have paid to download an album from a service like Apple’s iTunes store. It was a one-off transaction...

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Why consumers trust strong brands

Consumers are drawn to strong brands they can trust, especially those that have achieved sustained success in big markets like the US. The power of brand is in both recognition and in the implicit trust consumers place in what they recognise. While recognition can be...

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Why finding the right site is crucial for a franchise

There is nothing quite as lonely as a franchise business that has picked the wrong location. We see the desperate, forlorn figure of the business owner poke his head out on the street only for tumbleweeds to cruelly pass him by. Location, location, location is as true...

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