Massage Envy Australia Franchise Frequently Asked Questions

Below is a series of frequently asked questions about franchise opportunties with Massage Envy Australia. If you have a specific question or want more information about franchise opportunities with Massage Envy Australia, please fill out the Enquiry Form and one of our franchise sales representatives will be in contact as soon as possible.

What is Massage Envy?

Massage Envy is a new massage franchise business in Australia offering membership based massage and beauty services. Having experienced phenomenal success and growth in the USA, the market is ripe in Australia for this new massage and beauty business model.

In the 15 years since Massage Envy’s establishment in the USA, the international network encompasses 25,000 licensed massage therapists providing 15 million massage services a year and over 6,000 beauty therapists providing over 5 million facials a year, which offers a pathway to wellness for more than 1.65 million members.

Massage Envy provides professional massage and beauty services at affordable prices.

What is the target market for Massage Envy?

Massage Envy is aimed at everyone who lives life. Regular massages help you do more of what you love. Whether you’re a weekend warrior or a mum and entrepreneur, your daily grind adds stress to your body.

The massage and beauty industry is typically directed more to a female audience between the ages of 20 to 50. However, Massage Envy aims to design a gender neutral space where males and females feel comfortable.

The typical Massage Envy customers can vary from middle age males need remedial massage, to young adult women looking for affordable beauty treatments.

What are the Growth Plans for Massage Envy?

Massage Envy at this stage is planning to grow to approximately 150 Massage Envy locations across Australia. With a national coverage Massage Envy’s membership base will not be limited, as members are able to redeem services across all Massage Envy locations within Australia.

How are your areas identified?

The Massage Envy development team has used sophisticated mapping technology, overlaid with international data, to identify suitable areas based on demographic information.  You can then establish your clinic within each territories’ geographical boundaries provided you comply with the Massage Envy site approval process.

What areas are available?

Massage Envy is expanding its presence across Australia, with both single and multi-unit opportunities available for development.  Our available territories are regularly reviewed, so please contact us to enquire about specific areas. Sydney, Melbourne, Brisbane, Adelaide and Perth are the main areas of focus.

How is a site evaluated?

Preferred locations for Massage Envy clinics would be in a high-exposure shopping centre or shopping strip. Sites are approximately 250-350 square metres and located in well-defined retail areas with a strong employment base.

What other minimum financial requirements to qualify?

The ideal Massage Envy franchisee has a minimum net worth of $500,000, and minimum liquid assets $150,000.

What are the royalty and advertising fees?

Franchisees can expect to pay 7% royalty fee of gross sales (Plus GST).  In addition, franchisees will contribute up to 2% of gross sales to the National Advertising Fund (Plus GST).  All fees, estimated initial investment costs, contracts, and other valuable information are subject to variation.  Actual amounts are included in the franchise disclosure document.

How much is the franchise fee and initial investment?

The initial franchise fee is $45,000.  Depending on the real estate site selected, the total cost of initial investment ranges anywhere from $475,000 to $1,140,000.  The franchise agreement initial term is 5.5 years with a renewal option for an additional 5 years.  All fees, estimated initial investment costs, contracts, and other valuable information are subject to variation without notice.  Actual amounts are included in the franchise disclosure document (FDD).

What type of support will you receive from Massage Envy?

Massage Envy offers franchisees extensive training and support in many aspects of setting up and running the business. Massage Envy has a dedicated sales and field support team, to ensure the highest standard of operational procedures to help drive sales and profitability.  As a part of the Collective Wellness Group, franchisees have access to a strong specialist team to help with a number of support areas including real estate, site selection, design, construction and marketing.

Will Massage Envy help me locate and hire qualified massage therapists?

Massage Envy has a long history of attracting the best and brightest in the industry. With a dedicated massage and beauty therapist recruitment program in place, we provide franchisees with the necessary tools and training to staff their locations with only the most highly skilled, licensed professionals.

As a franchisee you can expect to receive massage and beauty therapist recruitment support, with online and hands-on training for all therapists.

Can I own more than one Massage Envy franchise?

Yes, subject to you meeting our requirements. Massage Envy has a Development Plan to allow you time to develop multiple locations.  This plan may, amongst other things, set out key dates and time frames. We recognise the mutual value that comes from franchisees owning multiple sites.

What is the Collective Wellness Group?

The Collective Wellness Group (CWG) is a management and investment company that operates franchise brands in a number of key Health and Wellness sectors in Australia. CWG is associated with major franchise brands in Australia such as Orangetheory Fitness and Massage Envy.

What is the next step?

If you are interested in franchising opportunities with Massage Envy, please complete the online Request Info form at Enquire Now to begin the process.

To find out more about franchise opportunities in Australia?

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